About Micael

Micael was born in 1959 in Gothenburg. Here he got an early outlet for his energy and his distinctive sense of aesthetics in the profession as a hairdresser. Micael soon moved from Gothenburg to Stockholm, and in no time Micael’s craft also became renowned in his new hometown. Soon he was able to show a remarkable customer base, lined with celebrities.

While still hairdressing Micael arranged jubilant parties which became a natural transition to Micael Bindefeld AB's current activity - public relations and events. After hosting the gala premiere of the movie ‘Who framed Roger Rabbit’ in 1988, Micael realized the public relation value in a well-organized event and gradually shifted focus.

Micael is a sociable person who puts being loyal, disciplined and result-oriented to his name. Words that also describe the business ethics at Micael Bindefeld AB.